Types of Buyers

On January 30, 2011 by andrei

Dear mom,
as promised, here is my view on how different people manage to save money (or not).
As far as I can see, there are only four basic types of behaviours:

  1. The Diet Buyer
    • Hibernate Buyers
    • Thrift Buyers
  2. The Gourmet Buyer
  3. The Bulk Buyer
  4. The Lavish Buyer

Diet Buyers

Diet buyers are those buyers who spend less by consuming less. It’s exactly like being on a diet:
one reduces the calorie intake and has thus more money. It’s simple enough but not many of us can do it.
I for one think that this is not my default buying state.

Hibernate Buyers

They are the most effective savers of all time. Hibernate buyers just stop consuming stuff and thus save money.
Their moto is: sleep youreself rich.
Bear walking from alegriphotos.com

Thrift Buyers

Thrift buyers are permanently looking for the cheapest product on the shelf. They love cheap food,
cheap drinks and cheap hotels. Everything should cost as little as possible. Saving money is also one
of their strengths.

Gourmet Buyers

These people know every fine product and service. And they want them. Most often, gourmet buyers sacrifice
quantity over quality. Instead of buying a bag of caramels they buy only three chocolate fondant pralines.
Gourmet, Picky
Eggs in rows from alegriphotos.com

Bulk Buyers

Bulk buyers are lovely people who use their heads for math. All day long they calculate per unit costs,
per serving costs and per second costs. Hence, they usually buy the large / family size packagings and save money
in time.
Bulk buyers, wheat
Wheat from alegriphotos.com

Lavish Buyers

The child of a gorumet buyer with bulk buyer, these people are the worst savers but the ones who have
the best life. As long as their is money.

All of us switch between a few of these buying states depending on what we’re buying and when we’re buying.
I’ll get back to this in a future post.

One Response to “Types of Buyers”

  • The relationship between the buyers and the market and the money bears a number of other taxonomies.
    I feel that the one that puts your buyer in is only the shopper mode, namely when buying by looking at the prices and at the products as a general item, and making a sort of rational choice at the point of decision of purchase, on the other hand the buyer mode gets the product of the shelf for reasons not present with him, namely his interest is not in pricing, quality etc. but were sometimes in the past, now decision is not present – still a buyer, but under the sleeping disease.
    Another way to look at buyers is by playing with the rational of the buyer, it can be that a buyer is completely irrational (impulsive) on some products (generally cheap, convenience items, money not an issue), or overly rational (one-time purchases, big ticket items, money is THE issue), or the buyer using for immediate needs (although rational, money is not an issue, time is) etc.

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